Its funny how certain childhood memories seem to stick with you...mine was always the birthday cakes my mother made for me, making peppermint creams and doing tie dye t-shirts! When I had children of my own I remembered how much I enjoyed these simple things and wanted to create this for my own two. In this busy modern world convenience is very important so the idea of creating kits containing everything needed for your bake became the focus for the business.
With a career in product (and a love of baking on the side) I set to work on some concepts starting with the all important CAKE. It was then after meeting Louise that the idea for Craft & Crumb really came together ...her background in sales & marketing and more recently as a primary school teacher became the missing piece to really move forward.
After much design, sourcing and taste testing Craft & Crumb was launched from our kitchens in 2016...a few years on and we are now a very proud team of 6 with a fair few products under our aprons! Our experience as mums is always at the heart of what we create and our own children always have a say in what comes off the production line!!